How to Marketing Yourself on a Shoe-String Budget

January 04, 2011 at 8:05 PM

How to Marketing Yourself on a Shoe-String Budget 

Remember always that as an actor, YOU ARE A SMALL BUSINESS!  Therefore, when you are ready to get started, marketing yourself is more than KEY, it is CRITICAL! 

Generally, a new small business does not usually have sufficient capital to market their product, services or in the case of an actor, themselves.   However, with the surge of the Internet, technology and social media, one thing is for certain you now have a treasure trove of resources available too, “Market yourself on a Shoe-String Budget.”  You must advertise in order to promote and sell your talent, product or service. Now let us give you some ideas on how to market yourself on a SHOE STRING BUDGET!

When marketing yourself on a small budget then you must remember to make sure, the promotional method you use is effective in reaching the target audience.  YOU MUST KNOW WHO/WHAT YOUR TARGET AUDIENCE IS!   Be consistent!  In other words, choose a form of advertising or promotion that appeals to your target audience, and one that you can afford.

Listed below are some methods that you can use if you are working on a shoestring budget:

1. Social Media: Face Book ®, Twitter®, Digg®, Bebo®, MySpace®, Flixter®, there are many more

2. Distribute your business cards to potential customers. Carry your business cards
wherever you go. Make them unique, so that the person receiving the card remembers you

3. Create a professional company brochure on the PC computer to distribute in target areas may be a good option

4. Create a professional company brochure on the PC computer to distribute to the target market

5. Develop your own database of potential customers, and send promotional material to them through direct mail

6. Advertise in local community newspapers in your target market areas

7. Join business networking groups in your local area

8. Join your local business Chamber of Commerce and trade association related to your industry for marketing leads

9. Joint venture with other businesses in advertising your product/service, and in providing a seminar or workshop for potential customers

10.Customer referrals are very important

The key to a successful marketing strategy on a shoestring budget is to be "resourceful" in marketing yourself, product and /or service.

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