I am a BRAND... Ideas on how to Brand Yourself

GENERAL MARKETING IDEAS

Never let a day pass without engaging in at least one marketing activity.
Determine a percentage of gross income to spend annually on marketing.
Set specific marketing goals every year; review and adjust quarterly.
Maintain a tickler file of ideas for later use.
Carry business cards with you (all day, every day).
Create a personal nametag or pin with your company name and logo on it and wear it at high visibility meetings.

TARGET MARKET

Stay alert to trends that might impact your target market, product or promotion strategy.
Read market research studies about your profession, industry, product, target market groups, etc.
Read industry specific periodicals.
READ UP ON YOUR CRAFT DAILY, this industry changes from day to day.
Collect competitors’ ads and literature; study them for information about strategy, product features and benefits, etc.
Get feedback from past Casting Directors ask why they hired you and solicit suggestions for improvement.
Identify a new market to showcase your work.
Join a list-serve (email list) related to your profession.
Subscribe to an Internet use net newsgroup or a list-serve that serves your target market.

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